There was a time, not all that long ago, when social media didn’t exist – believe it or not. People actually read books, made phone calls, sent out hand-written invitations and kept photo albums. Oh how times have changed, for the younger generations anyway. Reports this year state that the number of social network users will rise to 1.73 billion, with the largest, Facebook, claiming to receive a whopping 1.49 billion monthly active users. Just take a minute to ruminate on that figure.