It is that building that everyone knows on Charlotte Street, the street for wining and dinning in Fitzrovia. The mint green, the brasserie style facade with smart awnings, the potted olive trees and continental style tables all adorn what used to be a dental warehouse. Opened in 2000, with forty-four bedrooms and eight suites, the Oscar Bar and Restaurant, a gym and even a cinema are housed inside. Sounds lavish already. But this is merely scratching the surface.