Imagine you are making a big purchase, something that you need to think about a little bit – something like a house, car, vacation, or college. How will you make that decision? How would you conduct your research? Where will you find experts to help you make your decision? Where will you find the company you buy from? If you are like most people, you will use the internet to do your research, come to some conclusions and maybe even reach out to a company to buy from.