Set up in the winter of 2013, the Online Rule exists to take a look at the good and bad in the world of digital marketing in sport. We look at fan engagement, innovative uses of connected technology, and increasingly how social media is removing the boundaries between players and fans. We still cover traditional means of publicity – who doesn’t love a good PR stunt? – but as fans’ technology habits change so too do those of the clubs trying to reach them. Source

Outlet Details

Scope International
Language English
Country United Kingdom
UVMs Request pricing