The CMO’s tech budget is bigger than the CIO’s, which has led to an explosion in the number of marketing tech offerings, now surpassing 5,000. Top-performing channel companies also spend more on marketing internally than their peers, a sign of marketing’s impact on success in the digital economy. Given marketing tech’s meteoric rise, many no doubt expect an inevitable fall back down to earth. But will there be a slowdown in 2018? Hardly.