Powder

Online/Digital
Powder, part of Time Inc. (UK) Ltd, home to iconic brands such as Marie Claire, InStyle, Wallpaper* and Look, launched in early 2015. Here’s how, and why, it started… It’s a beauty thing… We realised that most of the office spent way too long probing (read, interrogating) our expert Beauty Editors at Marie Claire, InStyle, Woman&Home and Look to extract every insider beauty product, tip and trick… "Exactly what should we be using? Sorry, how should we use it? Wow, really? It will do that?" You get the picture. Then the penny dropped. What about sharing the love? We couldn’t clone our Beauty Editors, but we could build something very clever to offer everyone the same insider, one-to-one beauty advice – wherever they were! And so we made Powder. Source

Outlet Details

Scope National, Consumer
Language English
Country United Kingdom
UVMs Request pricing

Powder Journalists