I have been helping women to breastfeed for more than 30 years and although I am passionate about the subject I could not understand why such a seemingly natural instinct was not shared and experienced by all women. I have breastfed my own five babies for a total of 7 years so I picked up many tips along the way. In 2002 I decided to write down my advice and tips to see what resulted and within three weeks I had the basis of a book! I would not be put off, so decided to print draft copies and send them out as a way of gauging interest. I sent it to friends, relatives, mothers, fathers, grannies, granddads, midwifery colleagues, business contacts, media personalities, breastfeeding associations, agents and publishers. Again and again I received the comment: "If only your book had been around when I started to breastfeed."
This spurred me on to succeed and although I was unable to persuade a publisher to take me on (even though their comments were extremely supportive) the interest was so great I decided to start my own company and self- publish. Hence the name "Trotters Independent Publishing Services". My name is Trotter, my project was definitely independent and I was publishing my own book. It also contains many useful tips, which is how TIPS was born! Now for the logo! Why a duck? Source
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".