This is a viewpoint from Chris Elson, client development manager at Diverse Interactive. Walking around the halls of World Travel Market London last November, one thing became crystal clear. Print, for destination marketing is alive and well. Acres upon acres upon acres of chopped down rain forest covered the myriad of tables, desks and stands as each and every country, city, town, and attraction on display did their best to attract attention from passers-by. I’ll admit it, I was shocked.