Toy Tips® is the independent voice for child development. Since its inception in 1991, Toy Tips’ provides researched information on toys that build skills and enhance a child’s personal development.
Based upon quantitative research that surpasses industry standards, all testing is unbiased and conducted by The Toy Research Institute. As a consumer-focused international research organization, we actively conduct ongoing academic studies with children of all ages and demographics all year long.
The company has grown to include Kid Tips(R) reviews of juvenile gear, family videos, software and products for parents to make family life comfortable.
To maintain our untainted and unbiased credibility, we do not accept payment from manufacturers to submit to our program nor do we publish or sell any publicity awards or stickers.
Results of our annual studies benefit parents, grandparents, educators, caregivers and consumers. 17 million copies of Kid Tips© Magazine have been distributed free to consumers in over 5000 retail stores, daycare centers and hospitals in the U.S. and abroad.
Thank you for your interest in the development of our children. Source