When I decided to pursue the HERficionado business venture, I honestly didn’t know what I was getting into. I knew that I would be going into a completely male-dominated industry and lifestyle, but I didn’t know what that meant to my success. I wasn’t sure if, as a woman, I’d be accepted, taken seriously, or simply discarded. However, none of it mattered then, and it doesn’t matter now. I knew where my passion lied, so I went for it.