VITA is Canada’s premiere online lifestyle magazine, with a group of seven free, savvy, online e-newsletters in major Canadian cities that target educated, affluent women who are starved for time and hungry for information.
The magazine (formerly known as Vitamin Daily), was founded in Vancouver in 2004 by Sarah Bancroft and Tara Parker Tait. The brand expanded swiftly across Canada with the subsequent additions of a national Moms + Kids edition and newsletters in Toronto, Calgary, Edmonton and Montreal (both English and French language). Today, the company continues to be based in Vancouver with a team of journalists and editors in each of its city markets.
With elevated editorial standards, VITA has become a go-to source of information for Canada's most influential women. As the readership has grown, so has the reach of the e-newsletters and website, and since 2008, VITA has worked with some of the biggest brands in the world to create campaigns that are both effective and engaging, building key relationships with major advertisers and agencies.
VITA continues to stand by its TRUE editorial mandate (Trusted, Remarkable, Unmistakable, Essential) and aims to be in the inbox of every woman who wants to be in the know, by working with the most sought-after brands in the world, continuing to champion local artisans and retailers, and providing an abundance of work to journalists, writers and bloggers across the country. Source