Now and again, a news story piques our consciousness with greater impact than carefully prepared ads. Such was the case a few months ago when ABC News ran a story about a couple whose appreciation for a physician runs deep. They credited a doctor for saving both the mother’s life, as well as the baby she birthed. Months later, they were indebted for his saving the infant’s life a second time. To express their thanks, they gave him a handsome wristwatch.