When I first heard about the "Tide Pod Challenge," I thought "This can't be real. Kids aren't that naive, are they?" Unfortunately, it's the latest viral game that your children could be exposed to. If you are shaking your head in disbelief, the American Association of Poison Control Centers reports 39 kids, specifically teens, have intentionally eaten Tide Pods in the last two weeks alone. That's according to Time Health . The online article goes on to explain there were 53 cases in all of 2017.