Woman is an English weekly magazine launched in 1937. Its target audience is for 30- to 40-year-old women. It encompasses a mix of celebrity gossip and TV news, real-life stories, and fashion and beauty tips. Its lifestyle section offers ideas on homes, interiors and food, product reviews and advice.
Odhams Press founded the first colour weekly, Woman in 1937, for which it set up and operated a dedicated high-speed print works. During World War II the magazine provided a range of fashion tips to cope with clothes rationing as well as recipes to deal with the shortages and alternatives. For example, in August 1943 the recipes article focused on uses of "Household milk", which was how they referred to powdered milk. Source