Anyone can make money in a bull market, but keeping it, that’s the real challenge when things turn bearish. I find that the masses are influenced by market myths rather than facts. Most say they want to hear facts, but when confronted with something new, instead of embracing it, they hang on to an old mindset believing they are right to follow the herd. Ultimately, they end up losing. Why do people do this? Simply, it’s fear of loss and being wrong.