Blush is big news for spring, especially pink… You want to look warm, healthy and rosy but not drag queenish – so less is more. Follow our guide to applying it properly on Blush Guide. Now we like to have a little bit of colour in our cheeks, but what about the real reason we blush – we all do, some more than others. It can be because we are embarrassed, hot, shy or in love. Nearly everyone has experienced that deep, unbidden rush of rubescence to the face known as blushing.