There are just a few thousand tigers left in the wild, and mountain gorillas are down to a few hundred. With figures like these, it's easy to overlook those less exotic animals closer to home that are facing extinction. But, while they might not grab the headlines, the plight of native British livestock breeds such as the bagot goat, the British lop pig, the boreray sheep and even the original Aberdeen angus beef cattle is no less critical.
Mercedes-Benz has used Twitter to enable viewers to select the ending of the car brand’s latest U.K. TV advertising campaign. At the heart of the campaign is a series of three TV ads to promote the car brand’s new A-Class vehicle to younger consumers. The commercials feature a musician, played by Kane Robinson–better known as British rapper Kane O–and a professional driver who are chased by the authorities on their way to a secret gig.
We run through 12 of the top London 2012 brand campaigns so far. Coming together to cheer as one is the theme of Visa’s “The Difference” Olympic ad created by TBWA/Chiat/Day. The aim? To encourage people to submit a supportive cheer for Olympic and Paralympic athletes in the form of a click, post, photo or video.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".