There was a time when the web was considered the Wild West, especially when it came to purchasing products and services. That’s not to say scams and ‘snake oil’ doesn’t still get peddled, but users seem to have grown wiser and various mechanisms are in place to help separate legitimate businesses from shady ones. One such mechanism is online reviews. Online reviews allow customers to use third-party sites and social media platforms to share their experiences about a product or business.
Competent brands recognize that social media is an invaluable channel for marketing that can help convey the brand’s image and directly increase conversions and sales. Most businesses now have active profiles on Facebook and Twitter, but an Instagram account is also a must. It’s actually now the second-most active of the big three, with over 300 million daily users. In fact, according to research done by Websitebuilder.org, Instagram users engage more per post than any other social network.
During the last few years, reviews have become crucial to the success of a restaurant, as every restaurant owner is aware of the fact that good reviews can boost popularity and profitability, whereas terrible reviews even have the potential of closing businesses down. That's why it is crucial for restauranteurs to understand the impact of review websites such as Yelp, Toptable or TripAdvisors and the role they play the success or downfall of a business.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".