From a regional chain to the country's second-largest grocery company, the Atlantic Canadian retailer has seen mammoth growth in its 110 years. This article appears in the Summer 2017 issue of strategy. It all started in the Maritimes with a horse and buggy loaded with meat. After retiring from a career in mining in 1907, J.W. Sobey delivered meats around his local Stellarton, N.S. community before his son, Frank Sobey, convinced him to start a shop.
Coming from a long line of Ojibwa healers, Lisa Meeches knew studying broadcasting at university would upset her grandfather, who wanted her to follow in his footsteps. But television was her passion, and she began her career as a producer at a CBC TV affiliate in Brandon, Man., the first indigenous hire at the station. After seeing ratings success with lifestyle segments about Canada’s indigenous peoples, the station gave her her own show called The Sharing Circle.
From Tim Hortons to "The Worst Hotel in the World," brands are responding to the times and fessing up to flaws. This article appears in the May 2017 issue of strategy. In this post-Trump, alternative facts era – when even the most basic truths are thrown into question – it’s no surprise that a new trend of brands being (sometimes brutally) honest has emerged. Transparency, it seems, works, and a few companies are laying their flaws bare.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".