Rethink is using a social-first strategy to ensure effective designs hit social media channels. This article appears in the November/December 2017 issue of strategy. While design has always played an important role at Rethink (thanks in part to founding partner Ian Grais, who set the tone for the design-savvy agency when first opening its doors), the realities of social media means thoughtful design is taking an even more important role.
The agency is releasing two measurement tools, while also focusing on diversification and globalization. This article appears in the November/December 2017 issue of strategy. Citizen Relations has the next three years planned out. The Toronto-headquarted PR agency wants to grow its business eight-fold, and it aims to do that with a three-pronged approach: modernize, diversify and globalize.
2017 Brands of the Year: Rethink rejigs the non-profit model Up next: continental expansion and tween outreach. This article appears in the October 2017 issue of strategy. We’re rolling out our 2017 Brands of the Year. Here, read about how Nissan is standing out in the competitive SUV category, how A&W is adapting to meet millennial wants and how SAQ is making things personal with its CRM strategy. Be sure to check back later this week for the stories behind some of this year’s standout brands.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".