After spending the early aughts being bombarded by fruity florals and vanilla-based gourmands (side-eyeing you, Jessica Simpson Dessert Treats), it appears as though the fragrance scales have finally tipped — consumers and brands are craving something with a bit more intrigue. One overwhelming indicator of this shift? The fashion world's sudden obsession with palo santo wood. Palo santo — a tree native to the Amazon — translates to mean "holy wood" or "saint wood."
Your bartenders and baristas may have noticed an increase of customers asking for beverages without a straw or even berating them for using single-use plastic straws. If, like me, you were one of the 12 million people who watched and were traumatized by the still trending video of a sea turtle with a straw stuck in its nose, you understand why this mindfulness is on the rise.
Sunscreen is not our friend. Sure, it protects us from deadly UV rays and keeps us from looking like the witch in Snow White and all that, but it's a total pain to deal with. Reapplying all the time, the grease, the subsequent breakouts — so not our thing. Thankfully, there is a way to protect your skin that doesn't involve any of the above: sunscreen powders. Made from highly refined minerals, these powders offer a high level of broad-spectrum protection, according to dermatologist Dr. Annie Chiu.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".