The mass beauty establishment is undergoing an aesthetic reawakening. If future beauty historians (we're assuming those will be a thing in 50 years, just go with it) were to look back to this particular moment, they'd come to one overwhelming conclusion: It was the Decade of Indie Domination™. The last few years have seen a steady surge of independent brands clawing their way to the top of the industry heap — and enjoying the spoils that come with such success. Their rallying cry?
1/9Move over marula. Watch your back coconut. There’s a new buzzy ingredient in town and it’s taking the skin-care world by storm. Succulents are appearing in everything from makeup to face creams. Part of a plant category that contains botanicals like aloe vera and various cacti, succulents grow in warm, dry regions and are known adaptogens. These plants can survive harsh climates—and many store water in their stems and pads.
Acne can be frustrating, exhausting, demoralizing, and downright mean. One thing people don't bring up on the regular? It's expensive AF. Treating breakouts is very much a "throw everything at the wall and see what sticks" game. Plunk down some cash, grab a cream, get meh results, repeat. After a while, those tubes can all blend together, and we start to lose sight of what it is we actually need them to do.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".