It is pretty and quaint and parts of town have an old-world charm. But Paris, Ont., is not named for Paris, France. The origins of this small town, about an hour’s drive west of Toronto, are much more prosaic. Nearby deposits of gypsum, a mineral used to make Plaster of Paris, are the reason for its name.
The door handles crafted from full-size axes are the first signs that Paris Surf is unlike anything else in town. That out-of-place vibe deepens once you step in to the crazy-beautiful mix of hipster flare, ’90s neon and California cool. There is a stuffed Buffalo head rearing out of the wall. Premium denim and bright T-shirts are stacked on rustic wood shelves.
The famous bar in Toronto’s west end is known for its nachos and Watt has had a two-decade long love affair with the restaurant’s Kings Crown platter. There is only one place in the world that Jess Watt will go when she craves nachos: Sneaky Dee’s. Watt, who lives so close to Sneaky Dee’s that she can see the restaurant from her bedroom window, dashes to the bar at least once a month to get her nacho fix. She likes to share the platter with just one other person.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".