Visit Orlando recently announced that it welcomed 68 million visitors last year, a climb of nearly 2 million since 2015. In appreciation for making it the No. 1 destination in the U.S., Orlando set out to thank its visitors and ended up setting the Guinness World Record for most greeting cards collected in 24 hours during a gathering of more than 900 members of the tourism community.
My first roadtrip through Florida's Panhandle was a solo venture some 10 years ago. I recall with pleasure the solitude of driving through pine forests along the mostly two-lane Route 98, crossing saltwater bays alight with seabirds; passing through Mexico Beach, whose shoreline was a blank canvas of white sand and turquoise water; and hearing the sonic boom of fighter jets going through their drills out of nearby Tyndall Air Force Base.
On a recent trip to the Florida Keys, I was somewhat alarmed to see posters throughout Miami Airport reminding visitors to be vigilant about protecting themselves from mosquito bites to help prevent any locally transmitted cases of the Zika virus. "Zika?" my husband and I both wondered aloud. "Isn't that under control?" Yes it is, according to the officials I spoke with earlier this month.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".