Attacks at home and around the world continue; this has been a difficult year. Some would argue that from the perspective of refugees in particular, it’s been half a decade of horror. Working in communications, I can’t avoid the conversation. In fact, I am a part of it. But after eight hours caught in the downward spiral of social media and news, I need a break. History knows what I’m talking about. During World War II, red lipstick was deemed a “morale booster” by Winston Churchill in Britain.
World Breastfeeding Week 2017 has come to a close. This year, the World Alliance for Breastfeeding Action is focusing on four key areas that influence women's ability to breastfeed. Looking at those bullet points, I know that there is still so much work to be done. For women in some of the world's poorest places, all of these areas are working against, not for them.
Do you ever feel like there is so much going on with your body that you don't understand? Especially as women, there are so many things that researchers just haven't figured out about our complex systems. This World Breastfeeding Week, I'm reminded of how difficult it can be for women to find information on an important aspect of so many of our lives. Even in a relatively well-developed medical system like Canada, women often feel alone in their struggle with breastfeeding.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".