A couple of years ago, one of my friends had just started an online store that sells baby clothes for new parents. She experimented with a number of different marketing strategies, including email marketing. After a couple of months, her email marketing campaigns didn’t generate a single sale. She was convinced that email simply didn’t work, but I urged her to keep trying. I showed her data that proves that email offers a 3,800 percent ROI.
I recently had a discussion with a college friend, Karla that is running a six-figure online business. I asked what the most important part of her funnel was. She speaks a lot about Pinterest marketing on her social media platforms, so I was surprised when she attributed her success to email marketing. Karla isn’t alone. Polls have shown that 59% of B2B marketers cite email as their most effective channel. Unfortunately, developing successful email marketing campaigns is challenging.
If you’re in charge of renting equipment for your company’s day-to-day business operations, you may need to use all of the knowledge at your disposal to make the right decisions. Purchasing a piece of equipment that’s too expensive or one that’s not right for the job could cause your company to bleed money. Learn how to save money on the right business equipment by considering the following aspects next time the decision approaches.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".