Melissa Parish on Muck Rack

Melissa Parish

VP and Research Director — Forrester Research
As seen in: Forrester Research

VP, Research Director at Forrester. Also a theatre-geek, book-lover, new-tech-user, and hyphen-enthusiast.

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@MelissaRParrish — 3,787 followers, 1,569 tweets

RT @forrester: A whirlwind of external forces is reshaping the media market. In this week’s #ForresterPodcast, @MelissaRParrish ta…
This is going to look like a pretty random tweet, but I just have to give props to the Essex Co @njcourts jury management office. I've spoken with them twice in the past month and they're the kindest, most accommodating people I could imagine. So awesome!
@lludovic Thanks! I think CPM is dependent on so many factors that it's impossible to claim a blanket relationship between audience size *alone* and CPM in all instances. Niche audience are extremely valuable to the right advertiser. Just depends on the biz model.
Go Ahead, Freak Out About Snap’s Earnings- For The Right Reasons (In which I have a serious bee in my bonnet about the Street's reaction)
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