Melissa Parish on Muck Rack

Melissa Parish

VP and Research Director — Forrester Research
As seen in: Forrester Research

VP, Research Director at Forrester. Also a theatre-geek, book-lover, new-tech-user, and hyphen-enthusiast.

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@MelissaRParrish — 3,782 followers, 1,566 tweets

Nov 10, 2017

@lludovic Thanks! I think CPM is dependent on so many factors that it's impossible to claim a blanket relationship between audience size *alone* and CPM in all instances. Niche audience are extremely valuable to the right advertiser. Just depends on the biz model.

Nov 10, 2017

Go Ahead, Freak Out About Snap’s Earnings- For The Right Reasons (In which I have a serious bee in my bonnet about the Street's reaction)

Nov 08, 2017

@united Yes, thanks, I made it just in time. A couple of others weren't so lucky, but I think TSA opened a Premier line just as I was heading to the gate.

Nov 08, 2017

@united you've got a kind of nutty security line situation at EWR terminal C. Premier and economy all in one looooong line. Looks like people are missing flights.

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