Consumers today are interested in buying from companies who share their values and invest in social causes. In addition to giving back and treating employees fairly, retailers and manufacturers are expected to be responsible on many fronts -- sustainable goods, fair labor sourcing and ecologically friendly practices. When consumers get wind of anything they disapprove of, social media can amplify a concern, creating a huge headache for the company almost overnight.
Being a successful entrepreneur isn't easy, and it can be especially difficult for those without a large network of personal connections and resources. Often times, it's not what you know, but who you know, which is why networking and personal community building is such an important skill to master. There isn't a specific networking formula that will guarantee success, but there are some tips that you can implement that will make your networking more effective.
If you're an entrepreneur or own a small business, you've probably heard this advice before: " !" It's good advice, considering how podcasts have been rising in popularity in recent years. But how do you go about a podcast? It's both quite easy, and more work than you might think. There's a lot to think about, from the equipment you'll have to buy, to honing in on your topic, to how to and branch out across other podcasts and connecting with podcast creators.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".