When it comes to luxury goods, the same psychology and value system has been in play for centuries and remains the key driver of high-end (old) luxury brands. We all know the storyline, it begins with a "high-quality" piece of merchandise, adorn it with an extravagant price tag and even more pricey "aspirational" marketing ambassador like Kate Moss or Cristiano Ronaldo. All to seduce wealthy consumers and gain astronomical margins.
For a career-driven individual, it can be difficult to properly divide your time between work and personal life. Sometimes it can seem like they’re equally important - and this can lead to letting one bleed into the other.From experience, I can say that letting your personal life bleed into your work life can be a recipe for disaster. Not only does it make you seem unprofessional - it leads to poor organization and prioritization of tasks.
You're sitting at your desk, working hard, when suddenly your mind wanders and you find yourself falling asleep with eyes open. We've all been there. When you're working hard and your brain feels like it's working overtime, you may depend on caffeinated stimulants like coffee, soda, or energy drinks to stay alert. Unfortunately, these things are not only loaded with sugar, but they also cause you to unnaturally gain energy, leading to a crash later.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".