At the GLP, we write a lot about controversial science and health issues of which people hold very, very strong opinions: GMOs, prenatal genetic testing, ‘franken-farmed’ salmon and babies with mitochondria donors. Often, it seems like people aren’t even involved in the same discussion as one ‘opponent’ glosses over the next’s point, then makes their own which is subsequently ignored.
Even without diseases like Alzheimer’s and other dementia, human brains experience deterioration that inevitably comes with aging. One of the areas most affected is the hippocampus, a small region deep inside the brain that helps us remember our experiences. As we age, new cells aren’t as plentiful there, making it more difficult to remember and learn. Scientists hope that targeting this degeneration will help brains stay healthier longer. Mice suffer the same neurological consequences of aging.
For lovers of fiction, reading is often an escape. It’s a chance to get outside of our own heads and move into someone else’s personal experience. We don’t just follow Scarlett O’Hara as she takes down her drapes to create a new dress and the façade of wealth, we identify with her pride and feel her determination in the pits of our stomachs. We empathize with her character.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".