Google has announced that it is to buy 300 “modular apartment units” as a way to help employees facing high housing costs in Silicon Valley. You might think that sounds generous of the firm. Perhaps you aren’t on Twitter: the best response there to the news that Google employees could soon be living in the climate-controlled factory-produced equivalent of a tied cottage was “Google beta tests feudalism”. The tweet came from a man with only 312 followers.
There is so much going on in the UK at the moment it’s hard to know quite what to comment on first. But if you want to look through the noise to the things that should matter to investors, you should concentrate on UK debt levels, inflation and interest rates. John looks at all this in some detail in this week’s cover story, but the key point is that almost without exception all UK politicians now believe the UK is “tired of austerity” and wants to see a sharp rise in UK government spending.
Capitalism. Where did it all go wrong? The most obvious place to start is Das Kapital, Karl Marx’s great explanation of how capitalism works and why it’s likely to collapse as workers seize power (probably violently) from the controllers of capital. It has been 25 years since I last slogged through it and I’m afraid it has become no easier to read. It is badly organised, very repetitive and horribly over-complicated, given that Marx’s ideas are really very simple.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".