My idea of a vacation involves heavy doses of street food, and my staycations are no different. Baja is the usual destination with Ensenada the focus even more often than Tijuana. After all, we’re talking about the beach town that is the supposed origin place of fish tacos and there’s a mariscos stand that Anthony Bourdain called “the best street cart in the world.”Yes, indeed, Ensenada offers some of the best street food anywhere.
When the successful restaurant group Grupo Plascencia bought Caesar’s Restaurante Bar (Av. Revolución at 5th, Tijuana), it certainly wasn’t predatory business opportunism. It was a bet on Tijuana’s future, on themselves and on a salad. This was in 2008, at the height of Tijuana’s dark period. A drug war raged and the traffic flow of gringos that was the lifeblood of places like Caesar’s had grinded to a halt. But there was still that salad. Of course, success can sometimes destroy itself.
In today’s overheated food world, a platform counts. Whether it’s opening a restaurant or publishing a book, “followers” and “friends” matter, sometimes at the expense of flavor. So, when Frankie “The Bull” Terzoli—of Bravo TV Top Chef fame and Food Network Cutthroat Kitchen glory—opened a new restaurant inside 57 Degrees in Middletown, I was dubious. Fishmonger’s Market & Seafood Bar (1735 Hancock St.) belied my cynicism.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".