Last weekend I broke an unwanted personal record – I saw Sunderland win a league game in the flesh for the first time this calendar year. The depressing thing is, I am one of the lucky ones. Yes, that’s right I attended 27 matches without seeing a single victory and I consider myself fortunate. The vast majority of our fanbase won’t have been at Burton last weekend and like me didn’t attend the 4-0 demolition of Crystal Palace or the consolation 2-0 success at Hull.
Reflecting on his FA Cup triumph, Bob Stokoe uttered the forever quotable line: “I didn’t bring the magic. It was always here. I just came back to find it.”Now I’m not suggesting that Chris Coleman will be leading us to cup glory any time soon, but there are striking similarities between the situation we currently find ourselves in and the one Stokoe inherited in 1972 when he took over from Alan Brown.
If the sacking of Simon Grayson didn’t take people by surprise, the swiftness of it certainly did. I hadn’t even had time to board the bus home from just outside the Wheatsheaf when the news broke. Equally as quick was the reaction to his dismissal. A whole host of ex-footballers and journalists were tripping over themselves to label Sunderland as a joke and adopt the holier than thou attitude of time and stability.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".