Last Saturday, my son had a soccer game at Platt Middle School in Boulder. And, though I spent four years in Boulder, I’d never been to Platt, so this was a new experience for me. Platt, it turns out, is in the older, eastern section of Boulder, out by the smoke stacks. Conveniently, also close to the pumpkin patch my family has been visiting every Halloween season for the last decade.
I’m going to do something a little bit risky with this column. No, no — I’m not using it to give relationship advice. I’m not that stupid. No, I’m going to write about something that is about to happen, but which you will know the result of before you read this column. But, first, I have to back up a little bit, and build my rationale. I have mentioned before that I am a nerd of the second-highest order.
“The only constant in life is change.”My father must have quoted that little trope to me about 100 times in my life. Usually, it was at the exact moment that the wisdom of the statement was the least bit useful to me. But, of course, that does not diminish the wisdom of the statement. Change is inevitable. As we look around us in nature, we see the process of change: the leaves on the trees, thick and green just six weeks ago, now ablaze in color, or brown, thinning and falling to the ground.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".