In Saving Schools: From Horace Mann to Virtual Learning (Harvard University Press, 2010), Harvard’s Henry Lee Shattuck Professor of Government, Paul E. Peterson, follows the rise, decline and potential salvation of America’s once peerless public schools. Why did public education become ubiquitous in 19th-century America? Mainly because the U.S. was decentralized, so people with different belief systems could move forward.
Most people who were alive at the time remember where they were when Kennedy was shot or when they heard that Mike Tyson had been knocked out by Buster Douglas, but for me an equally indelible time and place was that warm, sunny day in 1977 when I first heard a record by AC/DC. I was at home, my sister/roommate had been at work, and when she came through the front door a few hours after I had first put the needle down on Let There Be Rock, the poor girl was convinced that I had become possessed.
When it was announced that several journalists would travel with Sen. Bernie Sanders in October for a hospital tour of Canada to learn about its single-payer system, one question immediately sprang to mind: What would corporate media do to smear universal healthcare this time? It is a sad reflection on the state of healthcare reporting in the United States that one can so easily predict how many media outlets will respond to a news event before it even happens.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".