Fans of HBO’s “Silicon Valley” may recall the plotline earlier this season in which Erlich Bachman secures $200,000 in VC funding for See Food, a camera app that recognizes various kinds of food and instantly surfaces useful information, such as nutritional data. Bachman is 5% technologist and 95% charlatan, give or take, so naturally there’s a hitch: See Food doesn’t exist. The funding is the result of a misunderstanding that Bachman quickly compounded into a lie.
It’s funny the ways pop culture conditions our sense of how humans and machine intelligence (MI) might interact. Take Star Wars. When Threepio warns Han Solo that it's almost impossible to successfully navigate an asteroid field, how does Solo respond? By barreling the Millennium Falcon into an asteroid field, of course. Artificial intelligence abounds in that galaxy far, far away—but not with much obvious effect on human decision-making. Iron Man offers a different take on MI.
Not too long ago, if a big brand wanted to implement an omnichannel customer rewards program, it was a little like gathering 1,000 or so of your closest friends for a particularly epic and elaborate mannequin challenge video—it was logistically daunting, and beholden to so many moving pieces that a hiccup or proposed change anywhere in the chain could bring the whole thing crashing down. Needless to say, that old approach limited what brands could do, and who was willing to partner with them.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".