It was a major keynote for Apple. The first one in the new Steve Jobs Theater on the Apple Park campus… a more intimate setting than most of the recent iPhone events. The beauty of the setting almost eclipsed the event. Almost. But not quite. Despite some very detailed leaks, none really told the story of the day. This was easily one of the biggest Apple product launches in recent memory. So let’s get to it. Apple Watch. A major upgrade—not in form factor, but in function.
There's a lot at stake. A tech site with the latest scoop makes a lot of money in page views. A worker who smuggles out an enclosure can make millions for a case vendor that has the specs ahead of time. It's been a field day for tech reporters. The Outline managed to hear a confidential Apple internal presentation about security and leaks. Yes, the irony of that particular leak had not gone unnoticed by many. There's a lot of money at stake for those who can illegally obtain proprietary information.
An Apple for the teacher... or time to open up some Windows? It takes more than revenue to succeed in the technology industry. There's also something called relevance. In recent years, that's been something Microsoft has sorely lacked. At least until now. Not only does Microsoft seem to have found its relevancy footing, it seems ready for a while new fight. In recent months, Microsoft has made it clear that it wants to own the creative market. That's a market that has traditionally been owned by Apple.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".