What item would you choose to sum up humanity if you were, like Captain James T Kirk of the Starship Enterprise, seeking out new life and new civilisations? A “five items or less” sign from a supermarket, with a note explaining why it should be “fewer”? Maybe a selection of press cuttings about the Greggs sausage roll Jesus controversy, summing up both humanity’s silliness and its capacity for overreaction? Of course you wouldn’t.
‘Not only is he a great guitarist and songwriter, but also a person with vision – he is the planner in AC/DC. He is also the quiet one, deep and intensely aware.” That’s how Malcolm Young was described in an early Atlantic Records press release about the band he founded and led for more than 40 years, those words ringing true right until dementia forced him to retire from the band in 2014.
You wouldn’t say the place was packed. There are, perhaps, 20 people in the back room of the Unicorn pub in north London watching the first band on tonight’s bill. They seem wary at first, keeping their distance from the stage, but slowly they begin to follow the heavy, stoned groove of the music and their heads begin to nod, then shake, then finally bang. There are several unusual things about this performance.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".