The IT world has a rich vocabulary, and some of it is fuzzily defined or widely misunderstood. A case in point is the discussion around cloud computing, software as a service (SaaS), and hosted services. These terms are sometimes used interchangeably, but each has its own meaning. If your company is debating the merits of cloud computing, SaaS, and hosted services, knowing what each term means will help make your choice more clear.
A jam-packed keynote, lots of first-time attendees, and good energy at SAP TechEd Las Vegas suggest that SAP is regaining some of the momentum lost during the economic downturn. Nearly everyone I spoke with said their companies had active or planned SAP projects. There was much talk about hiring new staff. More important, SAP is effectively addressing concerns about its product roadmap, primarily around cloud computing, mobility apps, and in-memory computing.
As publisher of the SAP Experts, I pay a lot of attention to how SAP teams use information resources to learn SAP technology and best practices. Some companies take this very seriously and set up internal organizations to manage the acquisition and distribution of SAP-related information. However, not every company can afford this luxury. Here's a method I've seen some teams use quite effectively.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".