Thanks-getting? Sounds like one of those made up holidays doesn't it? We all know there is no such holiday as Thanks-getting — well, maybe not technically — but it's a twist on the traditional holiday of Thanksgiving. On Thanksgiving, we typically share our gratitude for all we have been blessed with over the past year. We give thanks for the people in our lives, especially those sitting around the table with us.
OK, so here we go. Two weeks ago, we covered the role love plays in our past, present and future. Last week we took the same approach while we appreciated the history of our happiness. And today we wrap up the three-part series as we move into leveraging the successes of our past to pursue and drive our success now and in all of our future endeavors. As I was taking a walk this morning and collecting my thoughts for this column I remembered a story I had once been told.
Happiness is not something you postpone for the future; it is something you design for the present.” - Jim RohnLast week we covered the importance of love in our past, and the role of love in our present and love in our future. This week we will have some fun with the topic of happiness past, present, and future. I have yet to meet the person who cannot remember or find something that brings them either fantastic happiness or unspeakable joy from their yesterdays of life.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".