When bright green lattes started popping up all over Instagram, some of us (*slowly raises hand*) wondered, What the hell is this new-fangled drink, and should we be drinking it? The answer was matcha, and “oh-hell-yes”. By definition, matcha is a finely ground powder made of green tea leaves, and “it’s potent in antioxidants, more so than blueberries,” according to Graydon Moffat of all-natural Canadian line Graydon Skincare.
You know you have a hit product line on your hands when your newest addition sparks a 200,000 plus pre-order list. For Brandi Leifso, CEO and founder of Evio Beauty Group , success with her all-natural line of cosmetics has carried her through a very rough time. Similar to millennial fave Glossier, Evio is about cultivating a community of like-mind femmes, and doing this solely in the digital realm, with no bricks and mortar baggage behind the brand.
Raise your hand if you’ve already experienced dry, itchy skin thanks to fall’s cooler climate! For me, it seems the second we get below 10 degrees Celsius, my cuticles start fraying, my face feels tight and my shin’s begin to flake. For the past few years, when autumn hits, I turn to an arsenal of hydrating oils to help get me through fall and winter. And this year is no exception. In fact, my bathroom is full of oil-based products that I am pretty smitten with.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".