After selling DreamWorks animation to NBCUniversal for $3.8 billion, executive Jeffrey Katzenberg's next move is to create a TV service for the mobile generation. The proposed New TV, which Katzenberg told CNBC will cost about $2 billion to launch, will feature original shows. Episodes will be no longer than 10 minutes in length, but retain the high production values and quality people expect from traditional television.
Snapchat is getting its first daily news show in partnership with NBC News. "Stay Tuned" will air at 7AM and 4PM on weekdays and 1PM on weekends, according to the user's local time zone. The episodes will be 2 to 3 minutes long and current news topics and pop culture events in the vein of NBC Nightly News. There will also be breaking news segments when necessary.
After four years as BuzzFeed's president and COO, Jon Steinberg is saying goodbye to all the wins, fails and LOLs in order to pursue other entrepreneurial opportunities. "I didn't want to say I was going to spend more time with my family. That's the ridiculous thing that everyone says. I'm going to develop something big and exciting, but I don't know what that's going to be," he told Adweek. BuzzFeed CEO Jonah Peretti and Steinberg notified employees of his departure on Monday via a joint memo.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".