Michelle Nijhuis writes about science and the environment for National Geographic and other publications. She is also a longtime contributing editor of High Country News, a magazine known for its in-depth coverage of environmental issues in the American West. Her work has won several national awa...
Those of us who try to communicate complicated things for a living are usually told, early on by some wiser person, to know our audiences. To know our readers, in my case. I’ve always taken this pretty seriously—which is to say, I take all of you seriously. I don’t know your names (except for Mom—hi, Mom) but I think a lot about what you might find interesting, and what you might already know, and how you might be persuaded to read stories that, after all, you’re under no obligation to finish.
Where I live, on the edge of the Columbia River, in southern Washington State, the light is yellow and strange, scattered by the thick smoke of a wildfire about twenty miles downstream. The Eagle Creek fire, which started last Saturday afternoon, on the Oregon side of the Columbia River Gorge, quickly spread over more than thirty thousand acres of dizzyingly steep terrain; as of Thursday morning, it was only five per cent contained.
The eclipse, as narrated by our children and their friends. Adele, age 7: “What do you know about the eclipse?” Lulu, age 8: “What happens is that the moon comes in front of the sun and eats it and blocks the sunlight.” Adele: “Goes in front of it, kinda.” Lulu: “And it is very important that you wear the eclipse glasses because otherwise the eclipse is gonna hurt your eyes and so we need eclipse glasses to keep us safe.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".