Gold, all yellow and shiny, we’re not supposed to like it are we? Brass, with its deeper, more honeyed golden hues, confers a sense of glamour and prestige and both chrome and stainless steel are acknowledged as being ‘cool’ or ‘modern’. But gold, well that’s shorthand for bling and designer ostentation, non? Except, gold is everywhere at the moment!
In the February 2017 ‘Spring/Summer Trends’ edition of ELLE Decoration I wrote an essay introducing what I described as a seismic shift in interiors: ‘The New Modern’. I outlined a new mood that was sweeping aside the previously dominant Scandanavian-inspired, white’n’wood aesthetic that had long tended to be shorthand for style. ‘New Modern’ was fresh, warm, and wonderful, and heavily influenced by jewel-bright colour, opulent fabrics, exotic marbles and bold prints.
Dulux has announced its 2018 Colour of the Year and called it ‘Heart Wood’. I prefer to name it ‘Bruise Purple’, as then you can instantly picture the sort of hazy pale purply hue that it is. And moniker aside (fair enough, no doubt ‘Bruise Purple’ hasn’t quite the soothing “warm, neutral with a hint of heather” connotations Dulux was after) I think Dulux has actually got the colour right for once. For this has indeed been a bruising year. A year of schlock and horror.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".