I have covered Silicon Valley companies and trends for the San Francisco Chronicle, the Los Angeles Times and the San Jose Mercury News. I have also written for Wired and the New York Times. Areas of interest: how tech is changing us, what the tech industry firms and techies are up to and how the...
Quinn: Elon Musk's patent move is a call to action in Silicon Valley
Frank Lloyd Wright reportedly said he could design a home so that a happy couple would get divorced in weeks. Likewise, could different social media outlets turn us into grouches? OK, we really don’t live on Facebook and Twitter the same way we share a bathroom and kitchen with our loved ones. But we are rubbing elbows online, conveying emotions with every tweet and post. We think we are in control, but maybe the tone and tenor of our social media sites are in charge of us.
I’m questioning my Uber habit. I use the service like a magic carpet. When the city bus I was on crashed in a rough area of town, I got an Uber rather than wait for the backup. When my bike had a flat, an Uber came to the rescue so I could pick up my kids from school in time. I don’t want to delete the app or switch to competing ride-sharing services, as some have suggested, over the company’s allegedly questionable ethics. But it’s getting harder to feel good about using Uber.
Until recently, the information flow on social media has been in one direction. We post, comment, tweet and move around the Web leaving digital crumbs everywhere, which data brokers quietly vacuum up. Then they crunch all that into a profile to figure out what advertisements to show. But what if we could see our dossier? Would we rise up and demand laws restricting data brokers? Would we change what we do online? Or would we just shrug and move on?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".