My daughter has a toy dinosaur that talks to her. She named him Bob, and she can ask him anything: What’s the circumference of Jupiter? Who won the World Series in 1965? What is the Hokey-Pokey really all about? But she’s four, so she mostly asks him how to spell her name. Bob falls under the category of smart toys, and therefore, I should keep an eye on him.
Kids menus. I can’t say I’m enthused when I read the selection of flavorless mac and cheese, plain pizza discs, and dry, white-meat chicken fingers, but I’ve accepted the options as part of the family dining experience—kids need to eat, and parents want to sit at a restaurant every once in a while and zone out to the sound of adult chatter and Daniel Tiger playing on the iPad that they slipped into their bag “just in case.” But maybe it’s time we fight the status quo.
Or as Brené Brown would say, listen to your shame. Why does sharing news feel so good? For me, as I learned in therapy, I’ve always tied achievement to self-worth and belonging. Growing up, my extended family dined together every month or so, and all the aunts and uncles would go around the table and talk about their kids’ most recent accomplishments, passing around newspaper clippings and popping recital videos into the VHS player.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".