Apart from coming after 156 and before 158, there’s really not a great deal to say about the number 157. Apart from it’s the 37th prime number. And a few bus companies favour it as a number for the odd route, here and there, writes FSC managing director Mark Stretton. But the number is hugely significant – at least to us, at Fleet Street Communications HQ – as a few weeks ago communications industry bible PR Week ranked us as the 157th (largest) agency in the UK as part of its annual rankings.
Computer scientist and artificial intelligence expert Zachary Mason isn’t eager to reveal too much about his new second novel, Void Star. Asked what he would want to tell a reader coming to the mind-bending near-future saga cold, the prize-winning Berkeley author says, “I would want to tell them nothing.
For me, the best role in a company is CFO. A work colleague once summed it this way, “The CEO is the heart and soul of the company, and the CFO is the central nervous system.” As a CFO, you receive impulses from across the organization to gain insight on the implications of decisions and then develop plans based on those signals … to improve efficiency and returns for your stakeholders. McAfee has immense heart and soul in Chris Young.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".