By Mike Clark, Consulting Actuary, the Principal Financial GroupRecently, my weekly supply run to the local warehouse store was unexpectedly interrupted by a life changing event. As I turned the corner with my oversized cart, finishing off the remnants of the free buffalo chicken from the last aisle, there it was. Football - in wide screen, glorious 4K HDTV! After the initial euphoric shock wore off, I was beset by so many questions! Is grass really that green?
My father, Robbie Clark, who has died aged 98, was a survivor of the Long March, or Death March, at the end of the second world war. Robbie, a gunner in the Royal Artillery, had been taken prisoner in Tobruk, Libya, in June 1942 with 30,000 allied prisoners. He spent the next three years in prisoner of war camps in German-occupied Poland, including Stalag VIII-B Lamsdorf.
MENTOR, Ohio—Transfer Express offers a Sept. 14 webinar on search engine optimization (SEO) for small businesses. The course aims to help smaller shops new to SEO and guides attendees through the basics of employing tactics to improve their online presence. The hour-long session discusses both free and paid tools shop owners can use to improve their search rankings, web traffic, and ultimately grow their business. The Sept. 14 webinar takes place at 2 p.m. EST and is free to register.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".