I know that it’s a topic that my readers will love and that my ideas will be immediately valuable to them. And therefore, writing and publishing it will help me achieve my long-term goals for this blog. However, I couldn’t get started. I couldn’t force myself to put my butt in my chair and start moving my fingers. The physical act of writing is simple and easy. But, in my head, it seemed so hard. It was easier to keep laying on my couch listening to podcasts and eating food.
If working less is so productive, why is it soÂ hard? This article was originally published on Tiny Buddha. I was sitting on the beach with my girlfriend, trying to relax on our vacation in Florida, yet I was racked with anxiety. We were laying under a large umbrella, taking in the beautiful waves and swaying palm trees, attempting to recover from the past months (and years) of hard work and stress. But all I could think about was a marketing initiative I was working on for a client.
The psychology behind why we want to change the world …even if we have to sacrifice ourselvesThere are many big problems in the world today. We may not all agree on what those problems are, or what the best solutions to those problems are, but I think we can all agree there are problems. The awareness of these problems motivates us to join or start mission-driven companies and nonprofits, donate our hard-earned money to good causes, march at protests, and share articles on social media.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".