Satya Nadella's first job as the third CEO in Microsoft's 40-year history was to get a huge company to unite behind a single goal: to empower every person and every organization on the planet to achieve more. In his latest book, "Hit Refresh," Nadella says he enlisted psychologist Michael Gervais, who devised a simple exercise:Write down your guiding principle in 25 words or less—and read it aloud to your peers. There were no initial volunteers, Nadella wrote in his book.
Leave the old Nokia at the back of the drawer where it belongs. Companies catering to consumers who want to disconnect from their smartphones are making 'dumbphones,' which are attractive, simplistic and sometimes even pricey. According to a 2015 Pew Research survey, just under half of Americans (46 percent) said the smartphone is something they couldn't live without, a number that's not likely to have gone down in the two years since the survey.
"It may seem awkward but that's why you practice in front of the mirror or record yourself," he says. "It's like being a good actor. It may be really good for some people, who understand lighting and cameras, someone who can emotionally get across emotionally through video." Balio also suggests finding the staffer most likely to review the recordings, printing out a picture of their headshot from Linkedin, and positioning their picture near the webcam.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".