The company overview does not have to be boring, even though many authors seem to treat it that way. On the contrary, the overview presents an opportunity show the depth of your knowledge. When properly executed, this section of an article is a strong indicator to readers and to editors that they've found insightful and relevant analysis. Take a look at the concise treatment of the company overview in this article about Waste Connections (WCN) by Cornerstone Investments.
Here are three elements that make for an exciting investment:Add that together and you might get a chart like this:(Of course, this would have been a more exciting investment in December). Quite the chart given no significant news has come out of the CRISPR Therapeutics (CRSP) camp. The company even issued shares at $22.75/share at the beginning of January! CRISPR Therapeutics is one of the forerunners of gene editing technology, along with Intellia Therapeutics (NTLA) and Editas Medicine (EDIT).
Chipotle (CMG) announced the hiring of a new CEO last week, and the news has been a breath of fresh air for investors, or so the market reaction would suggest:That's a big relief given what's happened to the stock over the past few years:Chipotle has been a triumphant growth story this millennium. But the stock reversed course in 2015 due to well-publicized food safety concerns. In-store promotions and an aggressive PR campaign helped to calm investor stomachs after the initial scandal broke out.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".