The past couple years have seen the balance of power in the hip-hop world tip decisively away from the traditional star system to a legion of young rappers coming up off of cheaply made digital mixtapes and, increasingly, tracks posted straight to SoundCloud from the laptop they were recorded on.
The grumpier half of Mobb Deep relentlessly reminded his contemporaries that hip-hop wasn't always glamorous. Like most of the world, I first encountered the rapper Prodigy in a debris-strewn lot outside a slumping, graffiti-covered building on a dimly lit and dangerous-looking corner of New York City—the setting of the video for Mobb Deep's 1995 breakout single "Shook Ones Pt. II."
Yeezy is now a dad on the wrong side of 40—but his spirit is as young as ever. The next time Kanye West goes in for his annual physical, his doctor will crack a shopworn joke about how, now that he's got 40,000 miles on the odometer, he's going to have to start getting his undercarriage checked every year. Maybe Kanye will laugh; maybe he won't, and the air will thicken slightly with a lingering, uncomfortable silence.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".