FOR EXAMPLE: International hotel group “Yotel” approached me to devise an experience for their guests. The hotel were renovating their public area. A 30ft drywall had been placed between the construction work and the rest of the social area. The brief was to use the wall to:Miles, this was pretty much my perfect gig – it plays in the space between real life and digital, it also provided utility “useful marketing” as I like to call it.
There has been an explosion in both data and companies efforts to become more data-driven. However, 90% of the world’s data is unstructured, unconnected and unable to be analyzed by traditional analytics. Our mission is to give companies a way forward to utilize and understand this data and how it impacts their business, so they can drive a richer more lasting experience and sustain growth. Consumers express concerns about a variety of products in the U.S. and around the world.
Andrew Weinreich, startup veteran @andrewsroadmaps andrewsroadmaps.com predictingourfuture.com (podcast) What problem does Andrew's Roadmaps solve? The idea behind the program is that, in order to succeed, entrepreneurs need to have a minimum level of competency in every discipline that they will confront while building and scaling their startups.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".